12/16/2023 0 Comments Overview ccpa jan.dean angelestimes![]() Sacramento lawmakers struck a deal to turn it into law, and unusually for a law that stands to affect billion-dollar companies, it remained largely unchanged by lobbying efforts through 2019. ![]() He decided to bankroll a 2018 ballot measure campaign. It began when Alastair Mactaggart, a San Francisco real estate developer, had a disturbing conversation about digital privacy with a Google engineer at a cocktail party. 1,” said Michael Hahn, general counsel for the Interactive Advertising Bureau, an industry group made up of companies in the online advertising ecosystem. ![]() “There is not a privacy lawyer in the industry that is not working around the clock right now to get ready for Jan. Small companies are setting up email accounts to deal with customer requests - or just keeping their heads down and betting that the attorney general won’t bother picking on them once enforcement starts. Big companies are signing deals with firms that specialize in compliance to create “do not sell my personal information” buttons on their sites (and ensure they actually work). In the meantime, businesses are scrambling to make sure they aren’t breaking the basics of the law. A final set is unlikely to come until well into 2020, and the law won’t be enforced until July. The attorney general’s office, which is tasked with both interpreting and enforcing the law, only published its first round of draft regulations in early October. What does “sell” mean? How can companies be sure they’re deleting the right person’s data? And does simply having a website that keeps track of how many people visit each year mean you must wade into the regulatory thicket? Thanks to the technical complexity of the system and the rushed timeline for implementation, a number of basic questions remain unanswered. For more than two decades, tech companies have built a deeply enmeshed system to track the habits and identities of millions of users, every second of every day, and then swap or sell that information to further fine-tune marketing, advertising and business strategy. The California Consumer Privacy Act started from a simple premise: People should be able to know if companies sell their personal information, see what information companies have already collected on them, and have the option of quitting the whole system.īut nothing is simple when it comes to the high-speed and largely opaque online data economy. The only problem: Nobody’s sure how the new rules work. 26, 2019 A previous version of this article misspelled Alastair Mactaggart’s name as Alistair McTaggart.
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